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Founder and CEO, DBS Interactive
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AI and the Future of UX
How can AI enhance our user experience? Will it replace designers? Probably not. For business, AI can be incorporated to learn how users are interacting with elements and can optimize for better results. By using AI, businesses can personalize the user experience, which enhances relevance and leads to better conversions.
Cyndi Masters’ mantra, “success equals responsibility,” permeates both her personal and professional endeavors. A visionary leader and entrepreneur, Cyndi brings over 20 years of experience in technology and business leadership.
In 2000, Cyndi founded DBS Interactive to deliver peerless customer service and tangible results to high-tech channels after discovering an enormous void in a world cluttered with impersonal corporate structure. As CEO of DBS, Cyndi cultivates the forward-thinking digital agency with an unsurpassed reputation for delivering results by design.
In Louisville, Cyndi has worked tirelessly to support individuals who face obstacles in their own lives. She has served as the founder of the Digital Accessibility Consortium, Civitas -NGLCC founding board and as a board member of Oates Institute, Louisville Deaf Community Center, Brain Injury Alliance of Kentucky, and the Susan G. Komen Breast Cancer Foundation.
Masters is a 2018 graduate of Dartmouth University’s Tuck School of Business Executive Program for Business Owners She has been recognized for her hard work with awards such as the Mary Varga Life of Courage award and the Mortons/Red Cross Women of Spirit Award.
Active Involvement will inspire you to be at the top of your game, give you confidence, and network with other amazing women in IT! Help shape the 2019 conference - attend one of the Volunteer Planning Committee meetings - third Wednesday of the month at Fante's Coffee Shop at 8:15 am orcontact Shannon about becoming a volunteer..
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